Jake the Pirate: Jake is the protagonist of the series and leader of the Never Land Pirates. He is Captain Hook's main pirate rival. One of his catchphrases is "Yo ho, let's go!", and he is shown using a telescope and steering the ship in the opening.

He wears a red bandanna and later covers it with a blue captain's hat. He consistently wears brown boots and white shirts. He wears blue pants and later black pants.